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Wednesday, June 18, 2014

Bedbugs - Totally destroys my Travel Karma

I have achieved the balance of inner peace and watchful planning to maximize my travel enjoyment. However, there is one critical exception - bedbugs. I absolutely freak out over the possibility of waking up in the middle of the night with multiple, itchy red spots all over my body. 

Tuesday, June 10, 2014

Don't get sucked in by a fake BBQ joint.

Summer travel to different locations often includes visiting new restaurants. Summer, gotta have have BBQ, right? 

Maximize your summer fun by not being fooled by fake BBQ joints. Here is how to spot them.

Wednesday, June 4, 2014

Good marketing. To stand out, is it mostly about features or benefits.

I've read that good marketing is designed to elicit an action from your audience. Anything less is simply informing.

A quote I heard several years ago is, 'Features will cause buyers to Think, and Benefits will cause thinkers to Buy'. I still find its advice timely. Its meaning and value may not immediately obvious so I'll provide a few examples.

Tuesday, May 13, 2014

Opening that car door for a more successful business

During my dating days, part of my ritual included opening the passenger car door for my guest. The 'moment' generally went as expected, she'd seat herself with an appreciative smile. To my astonishment, one first date actually laughed at me while stating, 'should [she] really expect [me] to always open the car door during our entire relationship?' I clearly remember mumbling some non-intelligent response.

However, she still seemed to appreciate the meaning behind the effort. I wanted to do something for her that enticed her to stay with me.

Establishing meaningful relationships really is a sound basis of effective networking. Savvy sales people readily admit that they sell themselves before they seriously discuss their products or services. They recognize that one is more inclined to do repeated business with someone they know, feel good about and can rely on.

JNL Creative Tours creates experiences designed to open that car door into the hearts and minds of your prospects, clients and vendors.