Some Business Owners Seemingly Thrive on the Last Minute RUSH ...

... of waiting until the last possible moment to make next year's plans for their business growth.

Your competitors say, 'Thank You.'

Indeed, this is the Season of common phrases such as, "let's talk right after Thanksgiving" and "get back to me right after the Holidays", to start thinking about 2020. Enough to drive one to madness when trying to meet/exceed year-end 2019 business goals.

Admittedly, this is also an important time to reflect and appreciate the significant aspects of our lives, such as health, family and friends.

However, some of your competitors are already focused on 2020. Don't let them get away with it. Take advantage of this Seasonal lull to plan for 2020. Here are Four Big Trends to Plan for in the 2020's.

Here are Four Big Trends to Plan for in the 2020's.

Joseph Wesley - JNL Creative Tour LLC

jnlcreativetours.com

Once your Brand-Value is Clear, the Sale is Done, through creative tour events.

Creating a Solid Brand-Value is a Series of Creating Great Partnerships

It is a fact that as you create your Brand-Value, you are also defining your market, the people, the businesses who will choose your products and services over the competition.

Part of your Brand-Value is inferred by those who you choose to associate with you and your business. Although Fran Tarkenton's article, 'Don't Make the Wrong Partnership: Assume Nothing' focuses on the importance of 'correct' partnership, his advice is also highly relevant to how clients will perceive your company's Brand-Value.

Your style, your methods and your integrity-level all tend to attract like-minded associates and clients. A too-often overlooked advantage is that your associates and clients will choose more on your perceived value and less on your competitor's  price.

Joseph Wesley
JNL Creative Tours LLC
www.jnlcreativetours.com

Once Your Brand-Value is Clear, the Sale is Done!

Competitive Immunity for Your Business

7 Trust Building Tips for your Business!

Virtually every business owner I've met clearly states that they are the best in product/service/value/cost. However, they then complain that the 3rd question usually asked by a prospect after, (1) what's their business and (2) for how long in business is, (3) how much? Generating trust in your business is a key element for a strong Brand-Value, that's an excellent buffer against the third question.

Creating a strong Brand-Value reduces price-comparison pressures on your business, now appreciated as providing a valued service instead of being treated as simply another negotiable commodity. Here are 7 trust-building tips for your business.

Joseph Wesley, president of JNL Creative Tours LLC, Once Your Brand-Value is Clear, the Sale is Done! 

Brand yourself as the Ideal Agent to attract the Ideal Client.

No matter how hard you work to present your business as the Best, social media access provides prospects the expectation to readily swipe across tons of choices in their comparative search for the cheapest product/service in town. In a very competitive market, a key to success is being recognized and appreciated for providing a valued service instead of simply being treated as an inexpensive, negotiable commodity.

Discover, in under 5 minutes, how branding yourself as their ideal agent will attract your ideal client.

Joseph Wesley,  JNL Creative Tours LLC,  generating prospects to enhance your business growth, through creative tour events.

A critical step to defining & attracting your ideal Client is becoming their ideal Agent

This 4.5 min video reveals the value of branding yourself as the ideal agent to become that magnet to attracts your ideal client. JNL Creative Tours, LLC,  generating prospects for your business through creative tour events.

Transform your inner value into a magnet for your ideal clients.

Welcoming in the New Year is a great catalyst to reboot your business into a higher energy level. This 3 min. YouTube video provides a useful starting point.

JNL Creative Tours, LLC  generating prospects for your business through creative tour events.

Stand Out from the competition for Business Success

This 5 min video provides insight on how to get a head start on the competition so that your business stands out as a valued service instead of simply another negotiable commodity. The linked article provides 4 clear steps to accelerate your business, http://www.success.com/article/stand-out-from-the-crowd. 

JNL Creative Tours, LLC generates viable prospects to build your business through creative tour events.

Take advantage of Big Game marketing that fits inside your budget

This video is about achieving Big Game marketing at a budget that fits your business. This blog provides timely insights for promoting your business, http://blog.behalf.com/3-ways-to-take-advantage-of-super-bowl-sunday-without-spending-millions/.

JNL Creative Tours, LLC - we generate referrals to strengthen your company's or association's bottom through creative tour events. 

Share your Expertise - Show your Value - Build your Business

 

Investing the time to build relationships can generate invaluable referrals for enhancing your company's bottom line. Look at it like having a residual income that keeps working all by itself, for your business, in the form of referrals that does not inflate your budget or add excessive time to your clock.

This 2 min video nicely summarizes the concept of sharing your expertise to grow your business, through better value branding. 

This article provides 10 ways to share your expertise. Both resources are designed to get results for your company.

The common theme is to engage your audience, share common values, as you develop mutually beneficial relationships designed to strengthen your/their company's bottom line.

JNL Creative Tours, LLC is a creative events tour company that generates viable referrals leading to a stronger bottom line for your business. Your prospects, or clients, may step onto the bus as individuals but will step off to your venue as a part of your expanded network.

I'm now a Linkedin Publisher. So What?!?

Being a Linkedin Publisher allows me to share my perspectives in a more complete and meaningful manner. Still, so what!?!

Admittedly when I first looked at Linkedin, to put it mildly, it didn't interest me. However a business associate persisted that I become a member, so I eventually joined. What to lose, its free.

Even after joining, I walked away from Linkedin due to more urgent aspects of my business. Its format seemed to be a combination of resumes and philosophical edicts, too dry and too irrelevant for my needs. I'm focused on building my business.

However the Linkedin name kept popping up in the social media circles, so I'm thinking perhaps there's something to this platform. I took another look at Linkedin and have since kept looking forward, this time with much greater clarity and focus.

Good marketing. To stand out, is it mostly about features or benefits.

I've read that good marketing is designed to elicit an action from your audience. Anything less is simply informing.

A quote I heard several years ago is, 'Features will cause buyers to Think, and Benefits will cause thinkers to Buy'. I still find its advice timely. Its meaning and value may not immediately obvious so I'll provide a few examples.