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Monday, January 6, 2020

Discover How 4 Women Entrepreneurs' Resolutions Made a Difference

I've discovered that many of my business associates share my tendency to welcome in the New Year by making earnest resolutions designed to enhance the growth of our business. I can't speak for others but there are times when I actually keep my resolutions, often accomplishing the intended results.

I strongly believe that the calendar is an extremely useful tool to mark objectives. For my business, aside from the customary updates of my bookkeeping and website chores, the resolutions may range from renewing old business contacts to initiating new or enhanced business skills & services. 

I strongly suspect that many resolutions fail due to over-complicating the process.

This article reveals how 4 women entrepreneurs each focused on a specific and clearly defined goal, making a resolution that made a significant difference for their business.

Joseph Wesley
Once Your Brand-Value is Clear the Sale is Done, through creative tour events.

Thursday, November 21, 2019

Some Business Owners Seemingly Thrive on the Last Minute RUSH ...

... of waiting until the last possible moment to make next year's plans for their business growth.

Your competitors say, 'Thank You.'

Indeed, this is the Season of common phrases such as, "let's talk right after Thanksgiving" and "get back to me right after the Holidays", to start thinking about 2020. Enough to drive one to madness when trying to meet/exceed year-end 2019 business goals.

Admittedly, this is also an important time to reflect and appreciate the significant aspects of our lives, such as health, family and friends.

However, some of your competitors are already focused on 2020. Don't let them get away with it. Take advantage of this Seasonal lull to plan for 2020. Here are Four Big Trends to Plan for in the 2020's.

Joseph Wesley - JNL Creative Tour LLC

Once your Brand-Value is Clear, the Sale is Done, through creative tour events.

Tuesday, September 3, 2019

Summer Olympics 2020 - We Intend to Level the (Financial) Playing Field for our USA Team!

Did you know that the 2020 Summer Olympics is already less than one year away, beginning Friday, July 24, 2020. 

Unlike many other Countries that financially support their athletes, American athletes must self-subsidize their training costs and logistics arrangements. Many USA athletes are students who must also provide for their educational costs. They likely work multiple jobs and still go into debt, during their quest for the Gold.

We intend to level the financial playing field. Details to follow....

Joe Wesley / JNL Creative tours LLC 
Once Your Brand-Value is Clear, the Sale is Done!

Saturday, July 20, 2019

Why I've Shifted My Focus from Mostly Networking to Building Relationships

Why I’ve Changed My Focus to
 Building Relationship!

What Networking has Meant to Me

To me, networking is reaching out to people, B2B and B2C so they become aware of my existence. Why? Because no one will patronize my business if they are not aware of its existence.

My Networking Experience

So, I began networking, with business cards in-hand, so people could discover my company’s obvious value. 

I quickly learned that there are many, many varied networking styles and group techniques. Some groups occur weekly. Other groups have scheduled presentations or, focus on a ‘speed dating’ format. Some networking groups are free while others charge a fee. Some have a defined membership theme while others are open to the public. Of course, this is just a sampling of networking groups and styles.

Why I Think Networking is Important

I’ve found the core theme of most groups is to enhance people-people connectivity, designed to provide a competitive advantage in their industry. 

Yes, I understand the philosophy and, appreciate the value of networking. However, I (too) often have found myself going to networking events, cards in-hand, with the primary intent to gain new clients. I’d accommodate their ‘pitch’ long enough for the opportunity to share my ‘pitch’. 

I’ve often watched in awe those networkers who avidly networked by the clock. If no clear commitment to ‘close’ within 2 minutes (much like the speed-dating format), they quickly move on to the next potential client. Although I respect those who adhere to the volume-based connection, As an introvert, I’ve never been artful with this technique.

Why I’ve Converted from Networking to Building Relationships

However, a recent One-One meeting has accelerated my evolving approach to networking. It really is about building relationships, instead of just grabbing for the ‘sale’.

Here’s my story

I recently decided to reach out to a business owner that I’d crossed paths with at several networking events. Eventually, we began acknowledging each other with eye contact and an occasional verbal encounter. I never considered her as any mutual value because her business is in cosmetics (after all, I am a guy).

However, our brief engagements were always pleasant and professional and, she clearly had a sharp mind. I decided to request an Eye-Eye, adhering to the principal that the purpose of networking is to build relationships. I attended this meeting without any intention to make a ‘sale’ or avoiding the risk of being ‘sold’.

Because my sole expectation was to build a new relationship, the entire encounter turned out to be a novel and enriching experience.

Relationships Designed to Build Value

Too often I’ve experienced the other networking contact telling to meet near their office, regardless of how far apart we might be based, while also designating a day and time to meet. Clearly, I’ve been slotted to maximize their efficiency. Efficient for them as they’ve apparently decided that their time/effort was much more valuable than mine. 

However, (I’ll call her) Sue and I spent much of our pre-meeting dialogue trying to accommodate the time-value of each other, regarding our location, day and time. At our actual meeting, we were focused on learning about each other, our journey, our mission and our projections. Our talk was anything but about our business. Again, I’m a guy and cosmetics talk just doesn’t grab me.

Our conversation was engaging and expansive as we learned more about each other. The most amazing part was our realization that we shared almost identical values of service, quality and work ethic. We decided to enter into a mutual business venture that will likely provide us a significant advantage in the designated market.

My New Focus– It’s all about Building Relationships!

Joseph Wesley
JNL Creative Tours LLC

Once Your Brand-Value is Clear,
The Sale is Done!

Tuesday, March 12, 2019

Creating a Solid Brand-Value is a Series of Creating Great Partnerships

It is a fact that as you create your Brand-Value, you are also defining your market, the people, the businesses who will choose your products and services over the competition.

Part of your Brand-Value is inferred by those who you choose to associate with you and your business. Although Fran Tarkenton's article, 'Don't Make the Wrong Partnership: Assume Nothing' focuses on the importance of 'correct' partnership, his advice is also highly relevant to how clients will perceive your company's Brand-Value.

Your style, your methods and your integrity-level all tend to attract like-minded associates and clients. A too-often overlooked advantage is that your associates and clients will choose more on your perceived value and less on your competitor's  price.

Joseph Wesley
JNL Creative Tours LLC
Once Your Brand-Value is Clear, the Sale is Done!