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Saturday, March 28, 2015

Excellent Business is Exceeding Expectations

I recently read an update from a member of my Linkedin network that, good business is meeting the needs of your client. My response was we have found that, excellent business means exceeding the expectations of your client.

As we talk about 'generating business', we may overlook that we actually mean we're 'interacting with people'. Here at JNL Creative Tours, we've learned that people more readily trust and respond to relationships that they feel good about. 

We've observed that prospects in the second group are much more likely to brag about their experience from and value of your business, to their associates. Some would call this a recommendation, likely to have far more value than any formal presentation by your company or organization.

We call this good marketing.

JNL Creative Tours, LLC, building relationships for a stronger bottom line through creative bus tour events.

Friday, March 13, 2015

Building Relationships - critical for these 3 key points for Fundraising on a Tight Budget


Not for Profit organizations are increasingly challenged to meet the needs of their served population despite shrinking budgets in an increasingly competitive industry. However, each organization potentially has untapped access to almost unlimited and affordable resources, to help grow their program.


This article, by The Non Profit Times, provides 3 key ingredients for fundraising. The core theme is to develop solid relationships for strong growth, despite a tight budget.