Excellent Business is Exceeding Expectations

I recently read an update from a member of my Linkedin network that, good business is meeting the needs of your client. My response was we have found that, excellent business means exceeding the expectations of your client.

As we talk about 'generating business', we may overlook that we actually mean we're 'interacting with people'. Here at JNL Creative Tours, we've learned that people more readily trust and respond to relationships that they feel good about. 

We've observed that prospects in the second group are much more likely to brag about their experience from and value of your business, to their associates. Some would call this a recommendation, likely to have far more value than any formal presentation by your company or organization.

We call this good marketing.

JNL Creative Tours, LLC, building relationships for a stronger bottom line through creative bus tour events.