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Monday, December 3, 2018

Competitive Immunity for Your Business

7 Trust Building Tips for your Business!

Virtually every business owner I've met clearly states that they are the best in product/service/value/cost. However, they then complain that the 3rd question usually asked by a prospect after, (1) what's their business and (2) for how long in business is, (3) how much? Generating trust in your business is a key element for a strong Brand-Value, that's an excellent buffer against the third question.

Creating a strong Brand-Value reduces price-comparison pressures on your business, now appreciated as providing a valued service instead of being treated as simply another negotiable commodity. Here are 7 trust-building tips for your business.


Joseph Wesley, president of JNL Creative Tours LLC, Once Your Brand-Value is Clear, the Sale is Done!