Competitive Immunity for Your Business

7 Trust Building Tips for your Business!

Virtually every business owner I've met clearly states that they are the best in product/service/value/cost. However, they then complain that the 3rd question usually asked by a prospect after, (1) what's their business and (2) for how long in business is, (3) how much? Generating trust in your business is a key element for a strong Brand-Value, that's an excellent buffer against the third question.

Creating a strong Brand-Value reduces price-comparison pressures on your business, now appreciated as providing a valued service instead of being treated as simply another negotiable commodity. Here are 7 trust-building tips for your business.

Joseph Wesley, president of JNL Creative Tours LLC, Once Your Brand-Value is Clear, the Sale is Done! 

JNL Creative Tours LLC, providing even Better Value for your Business, as a recent FastTrac® participant

Joseph Wesley and Sandra Holtman

My FastTrac® Experience

I'm proud to announce that I recently completed a FastTrac® Growth Venture™ program. I shared this experience with a group of female co-participants who each brought an exceptional entrepreneurial legacy with them to the FastTrac® 10-week course. I found FastTrac® to be demanding, aggravating, challenging, exhilarating, insightful, motivating and, very productive and rewarding. 

I shared this experience with a group of female co-participants who each brought an exceptional entrepreneurial legacy with them to the FastTrac® course. Under the direction of Sandra Holtzman, a FastTrac Certified Facilitator, their unique insights nicely rounded out the ‘real life’ aspects of the challenges and successes of creating and running a viable business.

Sandra Holtzman’s gruff exterior poorly concealed her inner warmth, sharp mind and commitment to our successful course completion was contagious. She’s absolutely a rich cornucopia of insightful business experience and expertise, along with a vast pool of valuable resources and referrals.

My journey began with a recommendation from MRCC (Meadowlands Regional Chamber of Commerce) made to WCEC. WCEC then conducted a rigorous interview process prior to my acceptance into the FastTrac® program.

WCEC’s http://www.wcecnj.org, mission is to ‘provide the tools for women to successfully own, operate and grow their small businesses, thereby investing financially, intellectually and emotionally in their community’. Fortunately for me, they also will include some men into their program.

The Kauffman FastTrac®’s mission is to ‘equip aspiring entrepreneurs with the business skills and insights, tools, resources, and peer networks necessary to start and grow successful businesses’, https://fasttrac.org/.

My accumulation of business savvy, resources and newly formed networking associates has provided extraordinary value for me, my company, and most importantly for my clients. I highly recommend you contact WCEC to learn more about their mission and programs, including FastTrac®.

Joseph Wesley

JNL Creative Tours LLC

https://www.jnlcreativetours.com/

Generating Prospects to Strengthen your Company’s Bottom Line, through Creative Tour Events

Why the Bus can be a critical part of your company's growth!

Your prospects and clients may not know if your company offers the best product or service but, they can know if they like doing business with you the best. It's clear that strongly developed relationships supports a solid business.

This video describes why it's important to begin engaging your guests even before they arrive at your venue. This article describes, 3 Things Highly Successful People Know about Business Networking.

JNL Creative Tours, LLC - we generate referrals to strengthen your company's bottom through creative tour events. Just one positive comment from your newly enhanced network provides your company or association with an invaluable recommendation.

Good marketing. To stand out, is it mostly about features or benefits.

I've read that good marketing is designed to elicit an action from your audience. Anything less is simply informing.

A quote I heard several years ago is, 'Features will cause buyers to Think, and Benefits will cause thinkers to Buy'. I still find its advice timely. Its meaning and value may not immediately obvious so I'll provide a few examples.

Bad Leadership, is there such thing?

About leadership. One can experience bad teachers, bad managers, bad bosses or even bad parents but there's no such thing as a bad leader.

If people are not positively responding to a person's journey, then that person is not a leader. Of course, the quality of a leader can range from the poor to the exceptional.