Good marketing. To stand out, is it mostly about features or benefits.

I've read that good marketing is designed to elicit an action from your audience. Anything less is simply informing.

A quote I heard several years ago is, 'Features will cause buyers to Think, and Benefits will cause thinkers to Buy'. I still find its advice timely. Its meaning and value may not immediately obvious so I'll provide a few examples.

A feature might be a weatherman describing tomorrow as being a hot and sunny day. The benefit might be a great day for swimming or sunbathing. Another feature might be describing the high horsepower of a truck. The benefit is that the truck can carry heavier loads of material requiring fewer trips to complete the job, saving time and money.

A feature gives information to consider while the benefit provides an enticement to act on that information. Does it work for You?

Admittedly, people already knowledgeable about the benefits of a product or service will often focus on finding the necessary features. A skilled scuba diver wants top-notch diving gear (that will enhance safety) and a specific diving location (that provides the desired environment). 

For those of us not known to be experts on a particular subject, a common question I'll frequently ask is, why should I spend time or money on item A vs item B. This question can also be applied to, where to go to college, who to marry or where to take my next vacation. 

Creating events that provides clear and compelling benefits for your target market develops a branding that allows your business to shine out from the competition.

Agree or disagree.