Total Pageviews

Wednesday, June 18, 2014

Bedbugs - Totally destroys my Travel Karma

I have achieved the balance of inner peace and watchful planning to maximize my travel enjoyment. However, there is one critical exception - bedbugs. I absolutely freak out over the possibility of waking up in the middle of the night with multiple, itchy red spots all over my body. 

Tuesday, June 10, 2014

Don't get sucked in by a fake BBQ joint.

Summer travel to different locations often includes visiting new restaurants. Summer, gotta have have BBQ, right? 

Maximize your summer fun by not being fooled by fake BBQ joints. Here is how to spot them.

Wednesday, June 4, 2014

Good marketing. To stand out, is it mostly about features or benefits.

I've read that good marketing is designed to elicit an action from your audience. Anything less is simply informing.

A quote I heard several years ago is, 'Features will cause buyers to Think, and Benefits will cause thinkers to Buy'. I still find its advice timely. Its meaning and value may not immediately obvious so I'll provide a few examples.