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Monday, December 3, 2018

Competitive Immunity for Your Business

7 Trust Building Tips for your Business!

Virtually every business owner I've met clearly states that they are the best in product/service/value/cost. However, they then complain that the 3rd question usually asked by a prospect after, (1) what's their business and (2) for how long in business is, (3) how much? Generating trust in your business is a key element for a strong Brand-Value, that's an excellent buffer against the third question.

Creating a strong Brand-Value reduces price-comparison pressures on your business, now appreciated as providing a valued service instead of being treated as simply another negotiable commodity. Here are 7 trust-building tips for your business.


Joseph Wesley, president of JNL Creative Tours LLC, Once Your Brand-Value is Clear, the Sale is Done! 

Tuesday, September 18, 2018

Let's Face It!

Six reasons why a Strong Brand is Important for business success. http://bit.ly/2QCU5k0 

Once you Brand-Value is Clear, the Sale is Done, JNL Creative Tours LLC, https://youtu.be/X2uuL9Ja_OE

Tuesday, July 17, 2018

JNL Creative Tours LLC, providing even Better Value for your Business, as a recent FastTrac® participant

Joe Wesley, Sandra Holtzman at FastTrac ceremony
Joseph Wesley and Sandra Holtman

I'm proud to announce that I recently completed a FastTrac® Growth Venture™ program. I shared this experience with a group of female co-participants who each brought an exceptional entrepreneurial legacy with them to the FastTrac® 10-week course. I found FastTrac® to be demanding, aggravating, challenging, exhilarating, insightful, motivating and, very productive and rewarding. 

I shared this experience with a group of female co-participants who each brought an exceptional entrepreneurial legacy with them to the FastTrac® course. Under the direction of Sandra Holtzman, a FastTrac Certified Facilitator, their unique insights nicely rounded out the ‘real life’ aspects of the challenges and successes of creating and running a viable business.

Sandra Holtzman’s gruff exterior poorly concealed her inner warmth, sharp mind and commitment to our successful course completion was contagious. She’s absolutely a rich cornucopia of insightful business experience and expertise, along with a vast pool of valuable resources and referrals.

My journey began with a recommendation from MRCC (Meadowlands Regional Chamber of Commerce) made to WCEC. WCEC then conducted a rigorous interview process prior to my acceptance into the FastTrac® program.

WCEC’s http://www.wcecnj.org, mission is to ‘provide the tools for women to successfully own, operate and grow their small businesses, thereby investing financially, intellectually and emotionally in their community’. Fortunately for me, they also will include some men into their program.

The Kauffman FastTrac®’s mission is to ‘equip aspiring entrepreneurs with the business skills and insights, tools, resources, and peer networks necessary to start and grow successful businesses’, https://fasttrac.org/.

My accumulation of business savvy, resources and newly formed networking associates has provided extraordinary value for me, my company, and most importantly for my clients. I highly recommend you contact WCEC to learn more about their mission and programs, including FastTrac®.

Joseph Wesley
JNL Creative Tours LLC
Generating Prospects to Strengthen your Company’s Bottom Line, through Creative Tour Events

Sunday, May 20, 2018

Brand yourself as the Ideal Agent to attract the Ideal Client.


No matter how hard you work to present your business as the Best, social media access provides prospects the expectation to readily swipe across tons of choices in their comparative search for the cheapest product/service in town. In a very competitive market, a key to success is being recognized and appreciated for providing a valued service instead of simply being treated as an inexpensive, negotiable commodity.

Discover, in under 5 minutes, how branding yourself as their ideal agent will attract your ideal client.

Joseph Wesley,  JNL Creative Tours LLC,  generating prospects to enhance your business growth, through creative tour events.

Saturday, March 10, 2018

7 Great Steps to Stand-Out your Business above the Competition.


The mission? Converting possible prospects into definite clients for your company. Although this article is primarily focused on how to intrigue an audience that knows nothing about you or your job, the 7 steps presented are ideal for providing a stand-out impression of your business.

It's all about Engagement.

JNL Creative Tours LLC,  generating prospects to enhance your business growth, through creative tour events.

Wednesday, January 10, 2018

Making a Great First Impression - 4 steps in attracting that new client to your business.

First Impression tend to be the most lasting, so make most use of its Value. Although the attached article is focused on your online presence, most of its steps are also applicable to your real-life, 'human contacts' prospecting for new clients.


JNL Creative Tours LLC,  generating prospects to enhance your business growth, through creative tour events.