Being a Linkedin Publisher allows me to share my perspectives in a more complete and meaningful manner. Still, so what!?!
Admittedly when I first looked at Linkedin, to put it mildly, it didn't interest me. However a business associate persisted that I become a member, so I eventually joined. What to lose, its free.
Even after joining, I walked away from Linkedin due to more urgent aspects of my business. Its format seemed to be a combination of resumes and philosophical edicts, too dry and too irrelevant for my needs. I'm focused on building my business.
However the Linkedin name kept popping up in the social media circles, so I'm thinking perhaps there's something to this platform. I took another look at Linkedin and have since kept looking forward, this time with much greater clarity and focus.