It is a fact that as you create your Brand-Value, you are also defining your market, the people, the businesses who will choose your products and services over the competition.
Part of your Brand-Value is inferred by those who you choose to associate with you and your business. Although Fran Tarkenton's article, 'Don't Make the Wrong Partnership: Assume Nothing' focuses on the importance of 'correct' partnership, his advice is also highly relevant to how clients will perceive your company's Brand-Value.
Your style, your methods and your integrity-level all tend to attract like-minded associates and clients. A too-often overlooked advantage is that your associates and clients will choose more on your perceived value and less on your competitor's price.
Joseph Wesley
JNL Creative Tours LLC
www.jnlcreativetours.com
Once Your Brand-Value is Clear, the Sale is Done!
