I recently read an update from a member of my Linkedin network
that, good business is meeting the
needs of your client. My response was we have found that, excellent business means exceeding the
expectations of your client.
As we talk
about 'generating business', we may overlook that we actually mean we're
'interacting with people'. Here at JNL Creative Tours, we've learned that
people more readily trust and respond to relationships that they feel good
about.
We've
observed that prospects in the second group are much more likely to brag about
their experience from and value of your business, to their associates. Some
would call this a recommendation, likely to have far more value than any formal
presentation by your company or organization.
We call this
good marketing.
JNL Creative
Tours, LLC, building relationships for a stronger bottom line
through creative bus tour events.