A few years back I often found myself passing-out at networking events. I had business cards printed with bold lettering, embossed design and a holographic logo. I spent a lot of time of the card's design because I was convinced that these special cards would make my business pop.
I was primed, with cards in hand, to attend the very next networking event. I'd made it a point to arrive early so I would have maximal opportunity to immediately begin passing-out my business cards. I would extend to right hand not to shake their hand but to pass out my newly created business icon.
Beginning to get the picture?
